Email Marketing Tip #1:
Opt in Email Lists = Email Lists that your customers have chosen to be on, are powerful way to stay in touch with your customers and drive repeat traffic to your website. You can send those on your email lists special offers, coupons and product announcements that may attract them to your website. While you should send out emails featuring new products or services on a regular basis, make sure not to inundate the customers on your list and avoid spamming at all costs. Finally, always give your email recipients an easy way to opt out of your email list. Used correctly, email marketing can turn one time customers into lifetime customers.
Email Marketing Tip #2:
Follow established protocols such as authentication criteria to ensure that email messages pass muster with mailbox providers. A growing number of ISP's use filtering software to eliminate unwanted emails. This technology uses algorithms to determine whether incoming messages qualify as junk email and filters them out before they get to an end users inbox. In addition, register for all mailbox provider feedback loops. In general, you should aim to keep complaint rates below 0.1 percent or better yet 0 percent to avoid temporary or long term blocks.
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